shoe apples

I drove by a shoe store last night that had apples in the window. Apples? Shiny mens dress shoes, loafers, and apples...many apples. All around the shoes. Looked like gala apples. What's the connection there? Was someone hungry while dressing the window? Are these shoes made of apples, or inspire one to eat them? That has to be the most bizarre form of shoe advertising I've seen, and a waste of apples (unless they were fake, but they looked real).